Digital Marketing for Lawyers: LinkedIn
In an increasingly digital world, marketing your law firm online is key to staying relevant and competitive in the legal industry. This guide covers how lawyers can get started with social media marketing, blogging and more to grow their practice.
Why should lawyers embrace social media marketing? How does blogging fit into a lawyer’s digital marketing strategy? How can lawyers generate leads with social media content? All of these questions (and more) are likely on your mind if you recently opened your law practice. Even if you’ve been practicing law for decades, digital marketing for lawyers is still a relatively new idea for many lawyers, and many struggle with how to best tackle promoting their services in the digital world.
If you’re grappling with how to market your law practice, LinkedIn and blogging are two great ways to get started. Before you begin publishing any content on your firm’s LinkedIn page, make sure your profile is 100% complete and use it as an opportunity to show off why you’re the perfect choice for potential clients. If you can embrace a specific niche (such as family law or immigration), you should ensure any content you create promotes this to showcase what makes your practice different.
Why lawyers should embrace social media marketing
In the digital age, there’s no getting around it: your competitors and colleagues use social media, and if you don’t, then they have a leg up on you. In fact, 96% of B2B content marketers use LinkedIn for organic social marketing. This makes LinkedIn the top network for B2B content marketers, followed by Twitter and Facebook (82% each). This is not surprising, given that LinkedIn offers a context in which people expect and seek out business-related content.
LinkedIn is also filled with decision makers. According to Hootsuite, 4 out of 5 people on LinkedIn “drive business decisions”. This means when you create content on LinkedIn, it’s likely being seen by people who have the authority to purchase. Make sure any marketing of legal services on LinkedIn is tailored to these decision-makers – thus making them more likely to get in touch with you about your firm’s services.
Social media is a place to engage with the community
Lawyers can also use social media to engage with other lawyers to stay up-to-date on what’s happening within their community. By participating in the conversation, you can also offer your thoughts and opinions to boost thought leadership, among others.
More Legal Marketing Tips
So how does blogging fit into a lawyer’s digital marketing strategy?
Blogging is a handy way for lawyers to establish themselves as industry experts and authority figures recognized in their field. Blogs also make it easy to publish content about your law firm. Blog posts can also help you with search engine optimization. Blogging helps boost SEO quality by setting your website as a relevant answer to your customers’ questions. Blog posts that use various on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors and, therefore, online search engines. If you want to stay current, you need to get involved and write about topics that interest your potential clients.
Online Marketing for Lawyers
The Marketer Attorney is a full-service digital marketing firm that specializes in the legal industry. The Marketer Attorney recognizes that operating a law firm is a full-time job in and of itself. They want you to be able to concentrate entirely on delivering excellent service to your clients and partners, without having to think about where the next lead or sale will originate from.
If you’re interested in learning more about how to upgrade your firm’s digital marketing strategy, contact them today!