SEO for Law Firms
You may be able to negotiate complex contracts or understand complicated tax laws, but unless you have years of experience working in digital marketing, most lawyers aren’t likely to understand the complexities of Search Engine Optimization (SEO) strategies. However, SEO is hugely important to any law firm – no matter how established or reputable it is. In today’s digital world, people search online to do their “due diligence” for any business or company they want to purchase goods or services from. If it’s not easy to find your law firm online, your firm is likely losing out on a substantial amount of business.
Keep reading to learn more about SEO strategies for law firms and how good SEO practices can improve your website’s lead generation and conversion rates.
SEO Guideline Basics
First things first, your firm needs to know SEO basics. SEO is the practice of funneling more visitors to your website by improving your website’s position in the search engine results pages. For example, these are the first 5 – 10 links you see after you enter a question into Google, Bing, or even YouTube.
The biggest challenge for SEO, and SEO for law firms, is how to get your law firm’s website at the top of the organic search results page when people type in keywords that are related to your law firm’s services. Even though many different agencies can offer law firm SEO, there are no guarantees that your firm’s website will rank in the first position on the search results page. However, there are a variety of ‘best practices’ your firm can follow to increase the likelihood of your website being placed at the top of the list.
How to Practice SEO for Your Firm’s Website
There are three practices that your law firm can focus on to improve its SEO:
- Technical SEO: This involves improving the user’s experience of your website through improved page speed, title tags, and site structure.
- Ensuring that your law firm has high-quality content that answers a user’s question will help improve the ranking of your law firm’s website.
- The authority, credibility, and impression of your site will be compared to your competitor’s site by Google’s crawlers. This can be improved by your site through backlinks from other reputable sources back to your firm’s website.
If you are interested in growing and expanding the SEO potential of your law firm, organic search traffic is a crucial channel that is often overlooked. However, a 2019 Legal Trends Report shows that 17% of legal consumers searched for a lawyer online. Tied for second with direct search for a lawyer’s website – only behind referral from a family member, referral from a lawyer, or referral from a non-legal professional.
If you’re unsure about the best way to develop your law firm’s SEO, look no further than The Marketer Attorney. Their marketing experts have the knowledge and passion to create bespoke digital marketing strategies for law firms and attorneys. Contact them today to discuss your law firm’s needs.