Law Firm Website
If you’re researching a new service or product you’re interested in buying, what’s one of the first things you do? Chances are you are going to look online at their website. Legal website design is just as important as every other area of your firm’s practice. Your website is your potential client’s first impression of your firm – don’t you want to make sure it’s a good one?
No matter how good you or your firm is at practicing law, your clients will likely make quick decisions about you based on the web design for your law firm. You could be losing out on a lot of potential business if your firm hasn’t invested in an effective and informative website design for lawyers. Keep reading to explore more about how to build a great website and what kind of content should be featured to make your firm more discoverable.
How To Build A Great Website
There are two main ways to set up an effective and professional law firm web design: build a website yourself or hire a professional website designer.
If you’re comfortable, numerous low-cost tools can assist you with designing and launching a website at a nominal cost. Platforms such as WordPress, LawLytics, and Juris page all offer templates and integrate with Clio Grow to help you capture leads. Each of these platforms will require a certain amount of web-development knowledge to be able to effectively use them.
If you’ve already created bespoke content, images, and branding using a DIY platforms, it may not be the best option for you as an experienced web developer will be better able to highlight these assets and make for a seamless customer experience. Using an experienced web developer will ensure that you’re getting a bespoke design that helps you capture new clients quickly and efficiently.
Content For Lawyer Websites
Once you have designed your firm’s website, you now need to fill it with relevant and useful content. SEO (Search Engine Optimization) is hugely important to making your website more discoverable by potential clients. A law firm web design that has simultaneously been optimized for SEO will perform much better in Google’s organic rankings than a website that hasn’t been optimized. The five most crucial steps for ‘best practice’ SEO are listed below:
- Optimize your content for keywords.
- Promote your site’s content across the web.
- Maintain your firm’s online reputation.
- Write engaging content.
- Quickly address any technical issues.
This is another area where many businesses choose to hire a professional due to the complexities of SEO and digital marketing. Be aware that SEO can be a very time-consuming project if you’re trying to tackle it yourself.
If you’re unsure about the best way to launch and maintain an effective legal website design, look no further than The Marketer Attorney. Their marketing experts have the knowledge and passion to create bespoke digital marketing strategies and websites for lawyers. Contact them today to discuss your law firm’s needs.